a handshake should be enough

ideas can come from anyone – yes, even the client!

working with good people is the key to success

bad advertising is insulting

metrics tell us what worked and what didn’t

test fast > fail fast > learn fast

strong brands know their key differentiator

understanding the target audience is mandatory

where we run is just as important as what we run

the customer is always right

strong customer loyalty is a game breaker

the competition is always smarter and faster than you think

4 P’s – product, price, place, and promotion

4 C’s – character, credibility, consistency, continuity